Despite the Covid-19 situation, Azimut Benetti have been able to keep the business going, and soon an Azimut Magellano 25 Metri and a Benetti Oasis 40 Metri will be launched.
Azimut Benetti Group has been ready to quickly return to full-time capacity, with increased shifts to make up for the lost weeks of production. Also thanks to the value of the brands and a solid commercial structure with a history of continuous investment, not only in the area of production but also in digital technology and working practices.
Virtual and real
This commitment to the digital landscape made the development of the Azimut Yachts Virtual Lounge, a new digital platform, possible in record time. Launched in the first week of may as a hub of technical, inspirational and training materials, it will also host the inaugural Azimut Yacht e-Boat Show from 27 to 30 may, featuring live chat sessions and one-to-one video appointments with sales and technical specialists from the shipyard.
The return to full capacity has been aided by a six-week process behind the scenes to ensure the safety of all employees, working closely with union representatives, who reportedly described it as “an innovative and forward-thinking example that sets the bar for other companies”.
As Italy looks towards an unusual and uncertain summer, there are positive signs of the country’s creative and productive restart with the launch of two new models: Azimut Magellano 25 Metri and Benetti Oasis 40 Metri, completed in record time despite the challenges of the past months.