Brunswick Corporation expand boat production capacity to meet unprecedented global demand

Brunswick Corporation have announced that they’re increasing production capacity at three of their boat manufacturing facilities, to meet unprecedented consumer demand and assist in supplying their ever-low stock of boats.

A very good news indeed. In such a time where the pandemic has slowed down most of the activities, Brunswick Corporation states that they are not only reopening their premises, but also expanding space and production to meet new high levels of demand allover the world.

In particular. They are expanding the 225,000 square-foot (21000 sqm) Palm Coast, Florida boat manufacturing facility to expand dedicated manufacturing capability for Boston Whaler products by an additional 40 percent. The Palm Coast facility, which has been inactive since 2018, was designed for the manufacture of large boats.

Brunswick Corporation

Since 2014, Boston Whaler has invested more than 60 million dollars manufacturing a full line of award-winning new products in addition to expanding manufacturing capacity by 75 percent during that time at its current 550,000 square-foot (51000 sqm) global headquarters and manufacturing center in Edgewater, Florida.
In 2019 Brunswick also opened the 45,000 square foot (4200 sqm) fiberglass boat technology center in Edgewater, home to the industry’s premier boat product development, engineering and design teams.

In addition, Brunswick is expanding boat manufacturing capacity at both its Reynosa, Mexico and Vila Nova Cerveira, Portugal facilities. The Reynosa facility, which manufactures Bayliner, Heyday, Sea Ray and Lund fiberglass boats, will increase capacity by 58 percent over the next 18 months, running seven days a week and adding an additional 260 employees. The Vila Nova expansion plan is well underway and, over the next three years, will more than double production capacity at the facility, which manufactures Bayliner, Uttern and Quicksilver products for the European market.

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Boston Whaler currently employs more than 1,200 employees in Edgewater and will add an additional 300-400 jobs over the next 18-24 months at Palm Coast; a short distance from the Edgewater site. The first boats will come off the production line at the Palm Coast facility in the second half of 2021.

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