A newco will take care of distributing their boats into USA: Ranieri International America is attending Miami International Boat Show with two flagships of the range.
The two largest models from the Italian boatyard are studying (american) English: Ranieri Next 370 SH and the rib Ranieri Cayman 38.0 Executive Trofeo are the first two models imported into USA by Ranieri International America, based in Fort Lauderdale, Florida.
Americans need them different
The two models have been specifically tuned for the American market, in terms of law complianceand technological modifications. Both will be powered by twin Suzuki DF350 AP, and will be available for tests at Pier 1, booth 143-145.
The strengths with which Ranieri International America aims at the US market are at least three: “Made in Italy” style, habitability, and comfort. They have all characterized the recent design developments by the Italian shipyard.
The curiosity is then quite big: will the American public understand these prerogatives? Will Ranieri International America capture the attention of the US customers with these two large models, then gradually move onto smaller units as well?
This ambitious challenge stems from the initiative of the company and the Ranieri family, which for years aimed at standing out for their dynamic commercial and marketing policies, in order to open new perpectives to the Ranieri International brand. Will Ranieri International America confirm the trend? Let’s wait until the end of Miami International Boat Show, and we will have the first response.