The Emirati shipyard is adopting new technology that fits a new strategy amid this pandemic. Gulf Craft’s operations have not stopped, although at a 30% capacity.
With its 1,300 staff working in three different facilities in both the United Arab Emirates and the Maldives, at Gulf Craft very strict safety rules are being followed. The yacht builder was proactive in taking precautionary health and safety measures in its facilities on staff and visitors, from early March.
Much ado about boating
The shipyard also had many of its staff PCR tested and health checked to avoid any internal disruption. Gulf Craft has also introduced a “flexible plan” for its staff. This sees employees dealing with overseas suppliers working in the afternoon while employees dealing with local partners work in the morning. Spreading employees’ desks throughout the showroom and shipyard to maintain physical distancing, continuous temperature checks as well as wearing PPE at all times are some of the measures in place. The shipyard started welcoming back suppliers inside its facilities who comply with company measures.
The shipyard is currently working to complete multiple customer projects such as Oryx 379, Majesty 100, Nomad 95 SUV, and other models. Additionally, it is in negotiations with multiple clients for new projects such as the Majesty 120, Majesty 140 and Majesty 175 which are nearing launch.
According to their words, at the company they are currently undergoing a complete reshuffle in work methods, focusing on improved products and operational strategy that will fit the “new normal” the world after COVID-19 will not look the same as before the pandemic, and after four decades the shipyard is working on a strategy for future markets.
Majesty 120 superyacht has been launched, for Western markets
Majesty Yachts set sails from Dubai to USA
We tested Oryx 379: it’s made for expert boaters, and we like her
Gulf Craft to deliver two units of Majesty 100
Unquestionably, this pandemic has affected the company’s work and has imposed new measures that should be adhered. In order to ensure growth through information technology, Gulf Craft integrated and merged many roles and departments together, reduced its cost and decreased its workforce. We all hope for and look forward to a bright future, not only for them but for all the business.