Pearl Yachts have refreshed their logo by adding a new strap line: Boutique Yacht Builder since 1998. The British shipyard has also launched a new digital configurator to customize the Pearl 62.
British shipyard Pearl Yachts is building on the identity the brand has built over the past 23 years. The new payoff says “Boutique Yacht Builder since 1998”, putting the accent on Pearl’s attention to individual care for clients, with important customization choices.
The british accent of Pearl Yachts
Implicitly they refer to a small production, with the two key assets give by Bill Dixon‘s exterior designs with interior décor and detailing by Kelly Hoppen MBE.
The new configurator allows online visitors to customize their own Pearl 62 as she takes shape before their very eyes. The tool offers a wide range of choices such as: engines; colors; interiors; electronics and other details and upgrades. When the client is satisfied, the brochure for their unique creation can be easily downloaded, with all the details and images. Same as it happens with car configurators.
The range of Pearl Yachts currently features three award-winning Flybridge models from 62 to 95 feet: the new Pearl 62, launched last year with a fourth cabin and the choice of garage or crew cabin, the Pearl 80 and the Pearl 95. All models are backed by another industry first: Pearl’s 5-year warrantee. Another must for a boutique builder.