Navico grows with the acquisition of Yacht Defined and an investment in HOC Yachts

Yacht Defined is a technology platform, while HOC Yachts is a start-up in boat design: both come from Sweden. Navico wants to get bigger and ever more advanced in technology related to boating.

Navico is already one of the world’s largest manufacturers of marine electronics, owning brands such as Lowrance, Simrad and B&G. But they want to grow again, so lately they acquired Yacht Defined Sweden AB, an international, award-winning, modern and user-friendly technology platform within navigation and digital switching systems. At the same time, Navico has made an investment into HOC Yachts AB, a start-up, high-tech custom boat designer that will be used to showcase and validate Navico and Yacht Defined’s developments in marine electronics, digital switching, boat integration and connectivity.

Life onboard made easier

Established in 2016, Yacht Defined offers boaters an intuitive user interface for driving, living aboard and owning a boat. Acting as a central technology hub, the platform provides deep-system integration that delivers navigation display data optimization, remote control of onboard systems and entertainment, and boat over-the-air system updates, to name a few. The Yacht Defined system has been developed to deliver boaters the best possible user experience, making boating as intuitive as driving a car. It’s another big step towards full integration and domotics, and will allow to make life onboard as easy as ever.

A designer of day cruisers and tenders, HOC Yachts was founded in 2014. Focused on elevating the user experience by producing boats that offer great ease of operation, HOC prides itself on innovative design, high quality components, and groundbreaking technology, such as the Yacht Defined system and the innovative Petestep hull technology, to deliver a new and innovative boating experience. HOC Yachts’ day cruisers and tenders have already received significant attention and praise in the media after their international launch at the Cannes Yachting Festival and Monaco Boat Show in the summer of 2017.

Did you know that on your boat there is so much useful electronics which you’re not using?


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