The Genoa Boat Show 2014, held October 1st to 6th (one day longer than last year), aims to get a new leadership as the European showroom for pleasure boating, and as a world-level event.
That’s how it was before the downturn, that’s how it has to be after the tornado that almost swept away the entire boating business in Italy, regardless of the real value of each and every Company or dealership. Sure, the Show itself has a good share of responsibility for its own crisis, but it’s now time to look ahead: the organizers have set a three-year deadline to bring it back to the top for boat owners and passionate.
An ambitious target, which will be pursued by appraising the “Made in Italy” brand, but also by strongly involving foreign exhibitors, and finally by offering a different show layout.
The exhibition for this 54th edition will follow some of the points already implemented in 2013, such as moving the core of the show to the sea, with easy-to-perform sea trials and many more boats afloat. The iconic red wall will be proposed as well, as an effective means of taking visitors through the show towards the marina and the main pavilions. Let’s not forget that in 2013, one of the deepest moments of the economic downturn, Genoa Boat Show was still able to call 115.000 visitors, with 750 exhibitors and over 1000 boats 300 of which in the water.
For 2015 UCINA (the Italian marine industry association) foresees a 5.5% growth for the national boating business, and it has to be supported by a truly international boat show. For this reason, Genoa 2014 will host the main international buyers, offering them a dedicated area in the B pavilion where they will be able to set custom meetings, while watching around the best of the Italian boating production and building up their network.
Another idea borrowed from last year’s edition will see the various business segments concentrated in theme areas: sail boats, motor boats, accessories, engines. Beside the Sailing World, we will then have a Power Village for engines, motor boats by the main dock, and the B pavilion for accessories, ribs and outboards.
As from this year, organizers promise a big change in the restoration offer. Brand new idea for 2014 will be the Food and Beverage Court, which will host the best wine and food brands from Italy. More in general, focus will be to give exhibitors and visitors a higher standard of service. Hoping that this attention will take into consideration the ever higher price required for any kind of food and beverage inside the show area.