Volvo Penta have signed an agreement to become the major owner of premium outboard engine manufacturer Seven Marine, giving the Swedish company another push towards the leadership in integrated propulsion systems.
Maybe Seven Marine is not that familiar to all of you. Well, let’s talk for a minute of outboard engines, and very powerful ones. The world’s most famous manufacturers are now getting to the 400 HP thershold, with “leisure” units derived from racing (watch this thrilling video). Meanwhile Seven Marine from Milwaukee USA, founded in 2010 by a team of long-time experts experience in marine technology, was developing and marketing outboard motors with 557 and 627 HP.
Such a “jewel” company couldn’t remain unnoticed, so in the end it’s the Swedish giant Volvo Penta the one who could close the deal and put their hands on such a technology.
The deal will expand Volvo Penta’s tech platform by offering a modular solution to deliver the desired power in the water, while Seven Marine will be able to further develop its existing innovative outboard technology to satisfy a wider range of needs for its premium and exclusive customer base. This acquisition will strengthen their combined footprint in the marine market.
Volvo Penta and Seven Marine: World-class innovation
Thanks to the unmatched horsepower of Seven’s outboards, the company is able to meet the demand for larger, outboard powered boats. Customers benefit from the ability to go farther, faster, more efficiently with innovative product style and design.
The company’s small block V8 engines are fitted horizontally and use modern, automotive quality and technology. This includes use of fresh-water cooling for enhanced durability and corrosion protection and a supercharger to produce excellent performance.
Seven Marine will
maintain their business
as an autonomous brand
Volvo Penta has over 110 years of experience as a market leader in engine and propulsion systems, delivering some benchmark innovations to the marine industry: the most famous is surely the Volvo Penta IPS, but let’s not forget the Aquamatic Sterndrive back in 1959, and lately the Forward Drive. The company’s “easy boating” philosophy is the driving force behind innovative solutions to make boating easy, enjoyable and more fun. With its current product portfolio, Volvo Penta offers one of the widest ranges of world-class marine diesel and gasoline engines in the industry.
The use of automotive technology is a common aspect between Volvo Penta’s gasoline sterndrive range and Seven Marine’s outboard motors. According to Volvo Penta’s statements “Seven Marine’s approach to exploring new techniques and design architecture is a key driver behind Volvo Penta’s decision to become majority owner in Seven Marine”.
With this acquisition, the two companies will collaborate to continue to develop Seven Marine’s outboard offerings. They will operate as a stand-alone entity retaining its brand, product line and organizational structure. Ron Huibers, Volvo Penta’s president of the Americas region, will be the chairman of Seven Marine and Rick Davis will remain as Seven Marine’s president and CEO.
With this approach, Seven Marine will benefit from the strength and stability of being part of a larger, international organization, while still maintaining its entrepreneurial spirit.